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  #1  
Old 01-18-2012, 12:51 AM
Dino Dino is offline
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Location: Edison NJ
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Wink I don't like Eurekazone...

name that is.
I think is hard to spell, remember and long to type.

2012 is the ez year. we worked very hard to get the "Dead Wood Concept"
accepted...thanks Guys... as a viable solution to a century old tool designs and ways that not only restricted creativity but inflicted millions of accidents over the years...

The Good news is that now we have in place the best team to make the ez-tools available worldwide.

The Team asked me to start a thread and ask for your help.
A new name that is easy and descrives all our tools and goals.

I will start with a name that I have in my mind for a long time and please,
feel free to post the name that you think may work better.
I work very hard to keep eurekazone out of the hands of profiteers and
patent brokers. but this time the new ez-team players are the best.
The fact that they asked me to ask for your thoughts...prooves it!!!

The naming is very important and if we use yours...you get the best woodworking tool ever made.
ONE COMPLETE EZ-ONE.
with Dual/split sliding fences and a PBB2 STK kit.


Only One name per post.
Picking more than one means that you're not sure.

Please, explain why the name fits the goal.
Like: ezway tools or easy way tools...
Keeps the new name in touch with the past.
EZ Tools and EurekaZone....way.

Thanks guys.

Burt, Dick, Russ, Joe and few more friends ( the ez-team)
was allways informed and played a big part to make the right move
and keep ez safe for generations to come.
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eurekazone.

Last edited by Dino; 01-18-2012 at 12:57 AM.
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  #2  
Old 01-18-2012, 11:57 AM
Ivanhoe Ivanhoe is offline
 
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Location: Tulare, CA
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EZ-Track

1. short name
2. EZ - because it is
3. aluminum Track extrusions used in all components
4. "track" common search word for track saw/systems

Rod
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  #3  
Old 01-18-2012, 12:35 PM
Randal Stevenson Randal Stevenson is offline
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Quote:
Originally Posted by Dino View Post
name that is.
I think is hard to spell, remember and long to type.

The Team asked me to start a thread and ask for your help.
A new name that is easy and descrives all our tools and goals.
Changing your name is a dangerous thing at this point. IMHO
You have established the Eurekazone name, in both good ways and bad (in some peoples views).[redacted]
The closest I came is: EZ 2 Trap and build systems. (EZ2TaB)

As your not just cutting, but routing, shaping and whatever the future brings.
EDIT: I don't understand what you want me to change, or WHY? As a customer, and "member" we have no idea who or what this new team is or its goals. I think it is fair to voice my concerns when you did ask for our input.
Any business that starts, is going to have good experiences and bad, IT IS A FACT and part of business and the growing process.
Maybe Dik or Burt understands more then I and they both have moderator powers but I will cut out the sections and save them on my network.

I do like another posters idea, of another name for future products.

Last edited by Randal Stevenson; 01-19-2012 at 02:00 AM. Reason: I don't know why???
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Old 01-18-2012, 12:36 PM
NerdMagic NerdMagic is offline
 
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Location: Atlanta, GA
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Dino,

You might want to look at what domain names are available, too, right?

I can make a list from the suggestions you receive, if you like. I just checked some obvious ones and they were all taken.
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  #5  
Old 01-18-2012, 12:59 PM
fredlf fredlf is offline
 
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Location: Portland, OR
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Default Other risks

While re-branding is risky, using a crowd-sourced contest to do so is riskier still.

Here is an interesting thread that was generated when a local bike shop held a contest to design their new logo:

http://bikeportland.org/2010/04/28/b...new-logo-32602
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  #6  
Old 01-18-2012, 01:42 PM
Dino Dino is offline
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Quote:
Originally Posted by Randal Stevenson View Post
Changing your name is a dangerous thing at this point. IMHO
You have established the Eurekazone name, in both good ways and bad (in some peoples views).



The closest I came is: EZ 2 Trap and build systems. (EZ2TaB)

As your not just cutting, but routing, shaping and whatever the future brings.
Randal, all the rest should be deleted or edited by you.

The new team asked me to get the help from the ez-members.
Keep that in mind and remember that many people are reading this.

The goal here is to find a connection to eurekazone
and a better name.

thanks.
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  #7  
Old 01-18-2012, 01:44 PM
Dik Harrison Dik Harrison is offline
 
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Not sure what team Dino is referring to, but it does not include me. I think re-branding is a very bad idea and have told Dino as much in the past.
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  #8  
Old 01-18-2012, 02:30 PM
sean9c sean9c is offline
 
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What's wrong with the old name? Seems OK to me. I like EZ better than Eurekazone. Re-branding is starting from scratch again, seems dumb unless you have to.
Out of curiosity and I don't think I've ever seen the question asked but what is Dino's vision for the future of EZ? Seems like market is really limited selling off this forum as it does now but also seems like it would be a big step to sell though retailers.
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  #9  
Old 01-18-2012, 03:30 PM
fredlf fredlf is offline
 
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Quote:
Originally Posted by sean9c View Post
What's wrong with the old name? Seems OK to me. I like EZ better than Eurekazone. Re-branding is starting from scratch again, seems dumb unless you have to.
Out of curiosity and I don't think I've ever seen the question asked but what is Dino's vision for the future of EZ? Seems like market is really limited selling off this forum as it does now but also seems like it would be a big step to sell though retailers.
Re-branding an established brand can be done successfully, if it is done very carefully and takes history into account. It can be a good way to mark a change or new direction in a company. Done badly, it can be a major liability/issue (e.g. Netflix/Qwikster). Caution and expertise are called for. Hopefully the "new team" has both of these in abundance.
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  #10  
Old 01-18-2012, 03:42 PM
Gsharp8 Gsharp8 is offline
 
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Dino, and whomever it may be that is the "team". I strongly agree that a name change is not only risky, but potentially moving backwards.

EurekaZone: That actually jumped out at me the first time i heard about the system. Not because it "spoke" to me or anything.... it's just that it was so different that I remembered it. Hard to accomplish - and you've already done it. It is "memorable".

Everything with EZ, E Tracks, EZ rail, etc... will be confused with yet another industry. Computers, music, etc.

I'm assuming that Dino may yet again suggest that this post be deleted for not supplying a new possible name. seems to contradict the idea of user input. It is his to change however.

Greg
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